Gupshup Unveils AI Agents to Transform D2C, Retail, E-commerce, and FMCG Sectors

In a significant move to enhance customer engagement and operational efficiency, Gupshup, a leading conversational AI platform, has introduced specialized AI Agents tailored for Direct-to-Consumer (D2C), retail, e-commerce, and Fast-Moving Consumer Goods (FMCG) brands. These AI Agents are designed to revolutionize how businesses interact with customers, streamline operations, and boost sales.

Enhancing Customer Engagement Across Multiple Channels

Gupshup’s AI Agents seamlessly integrate across various platforms, including WhatsApp, SMS, RCS, Voice, Web, and Mobile. This multi-channel approach ensures that brands can engage customers efficiently, meeting them on their preferred platforms with minimal deployment time.

CEO’s Vision for Intelligent Commerce

“With AI transforming every aspect of commerce, businesses need intelligent solutions that enhance engagement while driving measurable impact,” stated Beerud Sheth, Founder and CEO of Gupshup. “Our AI Agents are designed to help brands convert more customers, optimize post-purchase support, and unlock new revenue opportunities—all with enterprise-grade AI that is fast, reliable, and scalable.”

Advanced Technology Driving Personalized Interactions

Built on the robust Gupshup Conversation Cloud, these AI Agents utilize advanced Large Language Models (LLMs) to facilitate multi-turn natural language conversations. This technology enables a deeper understanding of customer preferences, allowing for personalized shopping experiences and automated order management, thereby fostering enhanced customer loyalty.