Forecasting Automotive Mobility Through 2035
What Functions Will Mobility Providers Serve in the Future Value Chain?
The automotive industry is undergoing rapid changes, prompting discussions about how to define future value. To assist industry stakeholders in navigating these imminent transformations, Deloitte has launched the “Future of Automotive Mobility Study to 2035.” This comprehensive report combines quantitative and qualitative insights gathered from executive sessions, interviews, an international customer survey, and a newly developed profit pool simulation tool. Focusing on the U.S. and European markets—specifically France, Germany, Italy, Spain, and the United Kingdom, which are among the largest automotive markets globally—the study aims to clarify the landscape amidst swift changes. It explores the mobility value chain and identifies eleven anticipated shifts in profit pools over the next decade.
For providers of automotive mobility, the current business environment may appear unstable. The report indicates that innovative thinking will be essential to navigate uncertainty and secure future success. However, there is an optimistic forecast predicting that the U.S. automotive mobility market will nearly double in size by 2035, with the European market likely to follow closely behind, indicating a positive trajectory for the industry’s evolution.
Challenges Facing Automotive Mobility
Change is inevitable, regardless of whether mobility providers are prepared for it. Their subsequent actions could be pivotal in determining their success or failure in the coming years. Key factors such as rapidly shifting consumer preferences, growing inequality, increasing polarization, pressing climate issues, waning trust, and a changing geopolitical landscape are shaping conversations within the automotive industry regarding the evolving mobility ecosystem, particularly its technological aspects.
As the future becomes clearer, mobility providers must concentrate on delivering value. The automotive mobility value chain is gaining importance for various stakeholders—including captive and non-captive leasing firms, rental companies, and fleet management services—as the industry continuously adapts to disruptions that may intensify over time.
In light of this generational shift, leaders in the automotive sector should consider recognizing and embracing fundamental changes to tackle new and evolving business challenges. Such strategic initiatives may lead industry players to cultivate a sustainability mindset, develop new skill sets, and adopt technologies centered on a digital-first, customer-oriented business model, thereby creating new data-driven revenue opportunities.
Six Key Insights from the Study
To thrive, mobility providers may need to distinguish between their short- and long-term growth strategies, pinpointing the most promising profit pools that align with their strategic focus. Identifying the right areas to engage can significantly influence their future success and define their role within the automotive mobility sector. Here are six critical takeaways from our study:
- Position your company within the automotive mobility value chain now to secure your leadership role by 2035.
- Excel in asset management across the value chain and throughout various vehicle lifecycles.
- Invest in and focus on growth-oriented profit pools.
- Develop and leverage mobility platforms and budget offerings to market your own and partner products.
- Aim for decarbonization to achieve the 1.5 degrees Celsius climate target.
- Monitor the medium- and long-term developments of autonomous vehicles and fleets.
